Winner for all ,2020
Go to the water poverty and sit and watch the clouds rise.
In 2019, with just a flick of your finger, there is only more than a week left, and we will leave us, one year wind, one year rain, one year after another. The world is very calm and does not stop. It is one year of wind and one year of storm!
Let ’s not say far. Look at this winter in December. On the 12th, Trump is still immersed in signing the first-phase economic and trade agreement between China and the United States. Four days ago, on the 18th, the House of Representatives voted to impeach Trump. As the third impeached president, Trump left his name.
Trump ’s anger was directly vented on his self-media tweet. Look, this is a black and white photo. Trump is sitting in the middle with his right index finger pointing at the public. By the way: In fact, they are not trying to mess with me They are trying to get you … Persistent tears and conflicts between parties are beyond words.
The next year will be the US election year. The political struggle in the United States has reached its climax. It is more of a house of cards than a house of cards. It can be said that in 2020, the United States will not be peaceful!
After talking about the United States, let ’s look at the storm. In the United Kingdom, which tossed a year in 2019, on December 20, the British Parliament voted with 358 to 234 to pass the Prime Minister Johnson ’s Brexit agreement and confirm that he must leave on January 31 next year. European Union.
In the name of law, the British have gone out of the palace style. They have to break the boat and kill the net. In fact, they are also putting pressure on the EU. The EU is not vegetarian, and it is likely to lose both. It is likely that we will witness the most intense and bizarre struggle. , Europe is not flat!
After chatting in the distance, look at these few days, India, a great neighbor of ours, is completely chaotic and exploded. The reason is a new citizenship law that came into effect on December 12, and Modi was very anxious. He came to the stage a few days ago to speak and fell down fiercely, which is abnormal!
In 2019, the rise of world nationalism and populism is an indisputable fact. The purpose of populism is mainly for political votes. But the price of overplaying is long-lasting tears and conflicts, while disrupting the world economic and trade landscape.
Maybe someone asked, haven’t we had a good time, quiet years! Does the international situation change and the world storm strike have anything to do with us?
Of course, it is related to China, it is related to China’s foreign trade, and it is related to Chinese foreign trade people! Without a safe international external environment and a stable and dynamic international market, how do we do business?
Foreign trade people can’t change the world, but we can only change ourselves. Only by adapting to changes in the overseas market environment, only by studying, can we recharge ourselves, empower ourselves, grow ourselves, and set ourselves on 2020 with sufficient confidence. Must win!
In the past 2 weeks, the company has invited domestic first-class soldering tool factories to visit Xiamen to speak for the professional team, technology, new products, market, and sword to the world.
Here, I would like to thank once again: Shandong Diamond Network, Rig Business Magazine, Hunan New King Kong, Hunan Jingleixin, Fujian Kidley, Hunan Tianli, Zhejiang Kickoff, Hebei Shuangying, Guangdong Mingying, Shandong Dongtai Wait.
How big is the foreign trade volume? In the end, how much you have demand, customers with purchasing ability come to your door, online traffic across the entire network is flooding, offline exhibition customers burst, the best marketing channel is to gather people, gather gas, gather Potential.
Internally, how many first-class factories in the industry are willing to come to you to cooperate with you in depth, heart, lungs, liver, and communicate with you, give you lectures, products for you, teach you technology, give you resources, help you make money !!
As far as the factory is concerned, looking north and south, there are not too many foreign trade companies with their own media halo and traffic, but too few, not windy, not throbbing, but heartbeating.
An industry and trade company, a foreign trade company, you should be the most professional of your products. There is no cross-border operator who understands you better. All foreign trade people have the same needs. What is the common language: marketing. The prerequisite for successful foreign trade is marketing success!
At present, the foreign trade players talk the most and listen to the most: digital marketing. Internet-based marketing has a basic logic and a set of standards, as does foreign trade.
Clear logic before thinking, thinking determines the way of life, mode determines the way of life, method determines speed, tools determine efficiency. At the end of this year and the beginning of the year, let’s organize our minds, take stock of the harvest, all our experiences, and share experiences, which may help you to be one step ahead and win the road to foreign trade in 2020.
First of all, supply determines sales and purchase determines sales. Without a strong supply chain and service end, large customer needs cannot be met. Especially large-scale mines, construction machinery and equipment, without major customers, it is difficult to break through the business volume. In addition, the foreign market is not good. Upstream factory financing account period support, alleviating the pressure of foreign customers with account period, is also one of the necessary conditions for the foreign trade to become larger Factories are important, and resources are more important.
Secondly, for foreign trade companies, marketing power determines the order volume, and marketing cost determines the company’s profit. Extensive investment in third-party platforms and exhibitions, the era of burning money has passed. Obviously, most markets have shrunk and demand is decreasing.
In recent years, the minimization of marketing costs has also made digital marketing the mainstream of overseas market development, and the entire network marketing concept has gained popular support. However, through the entire network marketing, the success of self-media marketing is still few.
For example, when it comes to cross-border e-commerce and Google, everyone will talk about SEO (Search Engine Optimization). Search engine optimization technology is to use seo rules to improve the natural ranking and natural traffic of websites in relevant search engines.
As a long-time traveler of the Internet, I have concluded that SEO, as one of Google ’s core Internet marketing technologies, has no outside organization or individual who can fully grasp the dynamic changes of her rules! For her, change can change the rules.
However, Google SEO has an open, fair, and transparent ranking rule: original content, native soft text, interesting stories, hot trends, and high-quality content occupy a considerable weight in website rankings and traffic distribution. In other words, attractive content is the top priority of marketing.
Which public account thinking has anything to do with SEO content marketing? Let me sort it out,
Zhang Xiaolong, the father of WeChat, was well aware of the basic logic of Internet marketing. When WeChat was born, we used WeChat public account media as a carrier, used content drainage, continued output of high-quality content, increased fan stickiness, and formed a closed-loop marketing loop.
The success of WeChat, Bai Bai is to use original content as a platform to build a marketing ecology and promote business circles. This marketing ecology is endless and vigorous, starting with content and loyal to the original. Otherwise, there is no public account advertising traffic media function. WeChat is at most an inconspicuous product of thousands of APP chat software.
With content marketing logic, unlimited communication to complete the connection between people, well deserved, Zhang Xiaolong is the evangelist of China Internet Connected Content Marketing, and also the reason why WeChat can become the greatest product of China’s Internet at present, all written in the public No. is his believer.
In fact, the promotion of WeChat and public account content is the same as the logic of foreign Google SEO, WhatApp, and Facebook marketing. Application innovation is more sinicized. From sinicization to internationalization, the process of internationalization is to help China’s foreign trade and empower China’s foreign trade.
To be honest, it is not difficult to write originals. The hardest part is to insist on writing, writing stories, rankings, traffic, fans, customers, conversions, and deals.
Introducing public account thinking into foreign trade scenarios for active marketing, and paying attention to content drainage is the foundation of the company’s self-media marketing. The same logic as advocated by Google SEO: content marketing, content determines traffic, rankings. The core of traffic is effect, the core of content is original, original is the soul of content marketing,
Third, with the content and the originality, we can talk about the popular overseas social media marketing that is now in full swing. Everyone understands that it is occupying customers’ mobile phones. It’s more effective than sending your development letter every day. Hard advertising is illegal in some countries abroad.
Social media content, combined with hotspots, stories and other reasonable embedded product information are easier to accept, so some people say that social media marketing is to slowly interact and share soft texts, penetrate people, guide people, influence people, and let you do everything.
Instagram (INS) uses pictures and videos to tell the story of a company, product, technology, and people, so-called: story flow. The public account is the opposite. The text content is the main part, and the picture and video animation are supplemented. Together with Facebook and Twitter, it is called: information flow.
Self-media marketing emphasizes active exposure, active marketing, through advertising flow, story flow, information flow, dynamic flow, offline exhibition flow together, bringing together the company’s self-media platform.
Use the traffic visitor conversion tool—APP to cross the bridge, skip the inquiry thinking, use traffic visitors as a resource to dig, take care of, and use your original implanted product keywords or SEM to invest in advertising keywords for precision Match, cause and effect argument, grow melon get melon, grow beans get beans!
In short, the new era of foreign trade people must travel thousands of miles, starting with one step, one hundred people, starting with the spirit of originality, introducing the WeChat public account thinking, establishing the idea of active promotion from the media, and emphasizing the concept of content marketing.
Establish a full-network, panoramic, full-process, full-media, and media-wide foreign trade marketing system with the company’s brand as the main body, and actively avoid the platform’s Red Sea Burning marketing model. Don’t let yourself become a “burning fire bird” prematurely.
Natural traffic is the main, supplemented by advertising traffic, is the inevitable magic weapon for foreign trade people who start with originality, focus on content, and go to victory.
Yesterday was very cruel, today is very cruel, tomorrow is very cruel, the foreign trade environment is getting worse, cover your own money bag, cash is king, the transaction is up, only the fittest can survive, and survival is more important than development!
At present, the world structure is undergoing rapid fission adjustment. It can be said that this is a world that is vertical and horizontal, this is an era of order reconstruction, which profoundly affects China and the survival and development of Chinese foreign trade people.
The only thing that can be determined is the uncertainty of this world and the uncertainty of the foreign trade environment. In this turbulent world, living in peace and peril is bound to be eliminated from the new era of media!
Today is the winter solstice, winter is always in the snow-capped world, and the power of life is being accumulated, and spring is carefully nurtured. Winter is here, can spring be far behind?
At the end of this year and the beginning of the year, let’s organize our minds, take stock of the harvest, and continue to make all our wishes into one sentence: 2020, everyone will win!
（All pictures are collected from the network）